In the Instagram post where Kat Von D calls out Makeup Revolution, the British brand comes under fire yet again.
Sometimes there’s nothing like the real thing. When it comes to eye contour palettes, there’s only one. However, Kat Von D calls out Makeup Revolution in a new Instagram post, pointing out that in this case at least, there’s apparently two in the game. The tattoo artist behind Kat Von D Beauty Instagrammed a side-by-side photo of the popular Shade + Light Eye Contour Palette and the British brand’s version. You don’t need a microscope to see the similarities. They are pretty damn striking. The name alone of Makeup Revolution’s palette is basically an anagram of Kat Von D’s. It’s called the Ultra Eye Contour Light & Shade. Also, both of the palettes have the trio of four-shade combos in neutral, cool, and warm shades that add dimension to lids — an unofficial trademark of the Shade + Light collection. In her caption, Von D spills the tea, writing, “Hey @makeuprevolution – I don’t remember the tails being this heavy when I first got this coat. 😒👎🏼 #cheapass #bootleg #comeupwithyourownshit #lazyfucks #morelikemakeupripoff”
This isn’t the first time someone has dragged Makeup Revolution on social media for creating copy-cat products. A couple weeks ago, people on Twitter noticed the drugstore brand had a lipstick that looked just like Charlotte Tilbury’s rose gold tube. Makeup Revolution’s response? Dupes happen. They make popular products more accessible and affordable. “Dupes are a recognized and celebrated part of the fashion and beauty industry, and consumers love them,” a spokesperson for Makeup Revolution told Cosmopolitan U.K.. “High street fashion stores will soon be filled with inspiration from LFW for instance and are constantly looking for inspiration from the catwalk.” In this case, the Ultra Eye Contour Light & Shade is available at Ulta for $15, while Kat Von D’s She + Light palette is $48. And before you start shouting out legal terms, Makeup Revolution also said, “We never knowingly infringe any design copyright or patent.” Take that as you will.